Freestyle Motocross Rider & Social Influencer (Sydney, NSW)
Lance Russell is a Freestyle Motocross rider that has established himself as a leading trendsetter in Australia.
Lance was listed #55 in the top 100 Australian influencers by The Australian news, being #1 influencer in Australian motorsport. Lance is a NSW local from Sydney, 33 years old, competes on his 2023 Kawasaki KX450 dirt bike and proudly runs the competition number 155. Lance is a full-time member of the Freestyle Kings LIVE team, who tour around the globe performing at sold out stadiums.
Lance promotes his sponsors heavily through his social media presence, and riding in-front of thousands of fans every year. His social media profiles can be found below. Separate to his riding, Lance also operates a digital marketing business, where he makes sure brands and athletes are operating at their full social media potential.
Freestyle Kings LIVE cast member
1st Place - Freestyle Kings LIVE - Best Trick Contest (360 Heel Clicker)
First to do the trick ‘Rodova Stripper’.
Featured character in the PlayStation + XBOX Games ‘MX vs. ATV’.
X Games - Best Whip (5th).
Kawasaki Motorcycles Australia - Official Ambassador - (Currently in 9th year)
Kawasaki Motors Australia - Motorcycle Manufacturer
Boost Mobile Australia - Telecommunications
Shine Drink - Nootropic Energy Drink
Quad Lock - Phonecase
GoPro ANZ - Australian Ambassador
MSC Moto - Motorcycle CNC Machined Parts
FMF Racing - Motorcycle Exhaust Manufacturer
Factory Spec Suspension - Custom Suspension Technician
FLY Racing - Motorcycle Protective Gear
M2R Helmets - Motorcycle Protective Gear
FIST Handwear - Motorcycle Protective Gloves
Western Sydney Steel Fabrication - Motorcycle Ramp Construction
SIDI - Motorcycle Protective Footwear
Moto Kit - Custom Graphics