top of page


Freestyle Motocross Rider & Social Influencer (Sydney, NSW)

Lance Russell is a Freestyle Motocross rider that has established himself as a leading trendsetter in Australia.


Lance was listed #55 in the top 100 Australian influencers by The Australian news, being #1 influencer in Australian motorsport. Lance is a NSW local from Sydney, 33 years old, competes on his 2023 Kawasaki KX450 dirt bike and proudly runs the competition number 155. Lance is a full-time member of the Freestyle Kings LIVE team, who tour around the globe performing at sold out stadiums.


Lance promotes his sponsors heavily through his social media presence, and riding in-front of thousands of fans every year. His social media profiles can be found below. Separate to his riding, Lance also operates a digital marketing business, where he makes sure brands and athletes are operating at their full social media potential.


Known for:

Freestyle Kings LIVE cast member

1st Place - Freestyle Kings LIVE - Best Trick Contest (360 Heel Clicker)

First to do the trick ‘Rodova Stripper’.

Featured character in the PlayStation + XBOX Games ‘MX vs. ATV’.

X Games - Best Whip (5th).

Kawasaki Motorcycles Australia - Official Ambassador - (Currently in 9th year)


Kawasaki Motors Australia - Motorcycle Manufacturer

Boost Mobile Australia - Telecommunications

Shine Drink - Nootropic Energy Drink

Quad Lock - Phonecase

GoPro ANZ - Australian Ambassador 

MSC Moto - Motorcycle CNC Machined Parts

FMF Racing - Motorcycle Exhaust Manufacturer

Factory Spec Suspension - Custom Suspension Technician

FLY Racing - Motorcycle Protective Gear

M2R Helmets - Motorcycle Protective Gear

FIST Handwear - Motorcycle Protective Gloves 

Western Sydney Steel Fabrication - Motorcycle Ramp Construction

SIDI - Motorcycle Protective Footwear

Moto Kit - Custom Graphics

bottom of page